Key Responsibilities:
Sales and Marketing Analysis:
- Conduct comprehensive analysis of sales and marketing performance to identify areas for improvement and growth.
- Monitor key performance indicators (KPIs) related to sales and marketing initiatives.
- Provide regular reports and dashboards to management with actionable insights.
Market Research:
- Stay informed about industry trends, competitor activities, and market changes.
- Conduct market research to identify new opportunities and potential areas for expansion in the rental business.
Forecasting and Planning:
- Collaborate with sales and marketing teams to develop accurate sales forecasts and marketing plans.
- Provide data-driven recommendations for optimizing resource allocation and maximizing ROI.
Cross-functional Collaboration:
- Work closely with sales, marketing, and operations teams to understand business needs and challenges.
- Collaborate with IT teams to ensure effective implementation of analytical tools and solutions.
Data Management:
- Manage the data flow and continuously monitor the quality of the database.
- Quickly detect data discrepancies through regular checks.Conduct thorough root cause analysis to enable efficient correction of these discrepancies.
- Implement data quality rules and clear instructions for creating and maintaining up-to-date price and inventory lists, contributing to increased business value and improved data quality.
Building a Data-Driven Culture:
- Contribute to the establishment of a data-driven culture within the company.
Project Management and Software Implementations:
- Guide or lead new projects or software implementations.
- Proactively investigate the impact on data, anticipating issues before they arise during implementation.
Continuous Improvement:
- Propose and implement process improvements to enhance efficiency in sales and marketing operations.
- Stay updated on emerging technologies and best practices in business analysis.
