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Senior Marketing Analyst & Coordinator

Profile Group in VAUX-SOUS-CHEVREMONT
Vaste jobs
Online sinds 5 apr. 2025 - gewijzigd sinds 12 apr. 2025

As a Senior Marketing Analyst & Coordinator, you will structure and enhance trend analysis, customer insights, and decision-making across the Group.

Your responsibilities focus on three key areas:

#1 – Market analysis & competitive intelligence

  • Conduct qualitative and quantitative analyses of market trends and competition.
  • Identify development and expansion opportunities.
  • Consolidate and interpret data from internal and external sources.
  • Present strategic intelligence reports to senior management.

#2 - Customer insights & data-driven strategy

  • Gather and analyze customer feedback through studies and surveys (NPS, Voice of Customer).
  • Drive the evolution and adoption of the CRM (Salesforce) and structure customer data.
  • Collaborate with sales and product development teams to integrate insights into commercial strategies.

#3 – Project coordination & cross-functional leadership

  • Propose and structure Go-To-Market strategies and new business models in collaboration with Sales Managers and Product Line Leaders.
  • Manage agile, cross-functional marketing projects.
  • Guide and support team members in analytical and strategic tasks.

This role involves occasional travel.

You will join a team of three professionals (Communication Manager, Business Analyst, and Group Strategic Marketing Manager).Collaboration is a key value within the team.

You will report to Christoph Koch, Group Strategic Marketing Manager, who maintains a close relationship with his team through weekly one-on-one meetings, fostering trust and development.He values active participation and involves his team in strategic discussions, encouraging collective decision-making.